This study, commissioned by the London Small Business Centre (SBC), examines the entrepreneurial environment within four counties in Southwestern Ontario: Elgin, Lambton, Middlesex, and Oxford. The overarching objective of the study was to identify factors that can be addressed by regional service providers at both tactical and strategic policy levels. The study’s specific research objectives were to:

  1. Measure the general population’s perceptions and opinions of entrepreneurship
  2. Explore the motivations and barriers associated with entrepreneurship
  3. Provide a profile of entrepreneurs, identifying differences across demographic factors
  4. Gauge awareness and usage of existing supports

The research approach was designed to address regional stakeholder information needs with an emphasis on actionable information. Academica Group designed and undertook this study in consultation with a steering committee comprised of regional organizations representing the four counties. The steering committee members were:

  • Chantelle Core, Sarnia-Lambton Economic Partnership and The Business Enterprise Centre of Sarnia-Lambton
  • Art Gibson, Ministry of Training Colleges and Universities
  • Catherine Gordon, Sarnia Lambton Workforce Development Board
  • Ian Haase, TechAlliance
  • Nancy Kopriva, London Small Business Centre
  • Deb Mountenay, Elgin Middlesex Oxford Workforce Planning and Development Board
  • Steve Pellarin, London Small Business Centre
  • Allan Simm, Oxford Small Business Support Centre
  • Ronda Stewart, Small Business Enterprise Centre, St. Thomas

For more, please download the document and read further.